SinglePlatform Brand Identity

SinglePlatform Brand Identity

About the project

Single Platform


SinglePlatform helps local businesses get discovered online. With their maps-and-apps technology and focus on local, they needed a brand to convey their message as the business continued to evolve.

We worked with the SinglePlatform team to create a brand strategy and develop a visual language to represent the company. This language developed into a dynamic brand focusing on their 4 core customer bases.

After the brand identity was created, we translated the new branding across a variety of marketing collateral. After the rebrand, TripAdvisor purchased the company to expand its digital marketing suite for restaurants and offer valuable menu and listings management services to restaurant owners globally utilizing the knowledge and network of the SinglePlatform technology. 

singleplatform rebrand

The Process

We spent 6 months researching and developing the new SinglePlatform brand.

Check out the process in this video.